Branding · Creative Direction

A new player in the DevOps space, Launchable is looking to empower developers through streamlined processes and smarter testing. I was asked to develop an identity that spoke to their target user base while also differentiating them from their eventual competition.

Brand Development

The identity needed to convey the streamline yet elegant nature of the product. We explored several different avenues by sketching concepts and holding group sessions to discuss the underlying goals and needs.

This was beneficial in both choosing a direction while also unifying the team on what Launchable’s core brand message would be moving forward.

User Research

The final round of discussions focused on the desired tone and messaging Launchable was looking to convey in their marketing and product experience. This was once again a learning process for the team and myself which resulted in a unified decision for the final logo.