UX/UI · Creative Direction

A new player in the DevOps space, Launchable is looking to empower developers through streamlined processes and smarter testing. I was tasked with defining their visual identity across their web app and various messing platforms.

I designed a series of dashboard concepts alongside their internal design and development teams. We also explored several options for different types of newsletter and customer emails.

Brand Development

The identity needed to convey the streamline yet elegant nature of the product. We explored several different avenues by sketching concepts and holding group sessions to discuss the underlying goals and needs.

This was beneficial in both choosing a direction while also unifying the team on what Launchable’s core brand message would be moving forward.