Verivest
Verivest offers a comprehensive solution for real estate managers to help create, raise capital for, and manage real estate pooled investment funds. A long-term engagement focused on reimagining their core product design system and crafting a fresh brand identity that resonated with investors.
⌙ Brand, Content Strategy, Product Design
⌙ Desktop, Web
Fresh New Look
Several directions were explored before ultimately refining the existing brand. The icon and logotype were deconstructed and rebuilt to create a more balanced aesthetic that paired well with the broader system improvements.
Collateral
Numerous applications were explored to demonstrate the versatility of the mark, ensuring it could thrive across a wide range of use cases.
Illustrations
Illustration work was a foundational element of the branding effort. These illustrations not only supported the visual identity but also helped communicate Verivest’s core products to different user types.
Broad Applications
Work was strategic — with several visual systems developed to assist in Verivest’s marketing and social media campaign efforts. The final illustrations really acted as a binder across the brand and various design iniatives across the business various products.
Takeaway
Reimagining Verivest’s brand and core product design system resulted in a visual identity and set of assets that communicated sophistication and clarity to multiple audiences. The work extended into illustrations and collateral that helped unify marketing, investor engagement, and internal workflows across desktop and web.
