Auto Legends
I help startups create joyful digital experiences to connect with their users. I recently helped amazing brands like Microsoft, OpenTable, Grooveshark, & ESPN. (H3) This is where longer text has a change in length because of a new paragraph.
⌙ UI/UX, Web Design, User Research
⌙ Web


Getting Started
Initial work was all about larger type, bolder iconography, and better hierarchy from top to bottom. This was the bread and butter of the redesign. My initial focus was on the left-hand navigation and how it translated to mobile views.

Getting Started
Initial work was all about larger type, bolder iconography, and better hierarchy from top to bottom. This was the bread and butter of the redesign. My initial focus was on the left-hand navigation and how it translated to mobile views.


Takeaway
A complete set of collateral was delivered to support recruiting, sales, and in person events. At the time, Arcade was growing rapidly, so a set of Brand Guidelines allowed their design and marketing teams to find immediate success across both offline and online efforts.


